December #87 : Condoms Inc. - by Danielle Zielinski

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December 2002

Condoms Inc.

by Danielle Zielinski

The planet is low on latex. This global condom shortage is only partly due to the Bush administration's recent abstinence-only cutbacks on the developing world's two biggest suppliers, the UN Population Fund and the U.S. Agency for International Development. Another problem is that the corporate world's contribution has been "disappointingly small," in the words of officials from the UN Global Fund for AIDS, TB and Malaria. To remedy this sheath shortfall, the Fund is enlisting multinationals, such as Coca Cola, to pony up to put the rubber to the road. But let's face it: helping handouts are temporary, while product placement is forever. POZ offers three examples of how brave brands could do well by doing right -- and sex up their slogans.




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