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October 9, 2006

You Can Wear Your Jeans to the HIV Test

October 9, 2006—Clothing retailer Levi Strauss South Africa is launching a new campaign to test young people for HIV at shopping malls, universities and other youth-oriented hangouts. Those getting tested before October 28 win tickets to a “Rage for the Revolution” concert, a benefit promoting condom use that is also sponsored by Levi’s.


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