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January 26, 2007

Rougeberry Eau de Toilette!

Next Monday, January 29, MTV Networks and the Body Shop are launching a limited edition fragrance, Rougeberry Eau de Toilette, to benefit the Staying Alive Foundation, which gets young people involved in grassroots HIV prevention. As part of the campaign, ads for the fragrance will air on MTV channels worldwide, possibly reaching as many as 1.4 billion people.

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