April #58 : Mom’s Needle Point - by Shana Naomi Krochmal

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Table of Contents

Proud of Our Blood

The Most Dangerous AIDS Reporter

Careers

Trials

Give a Dame

Mom's Needle Point

Shout Out

Mailbox

Gays Need Not Apply

Ana Gets Analyzed

Shout Out

Supremes Reunion

Mom’s Needle Point

NEG/POS

Catching Up With...

You’ve Got AIDS

Bookmark This

Bookmark This

Letter From Dreamland

Battle At Immunesburg

The Tools Of The Trade

Milestones

Cheap Veep

On The Runs

Alternatives 2000

Choose Me

The Case of Missing Cofactors

Don’t Buy The HIV Lie

Like A Prayer

Comfort Zone

You Are What You Eat

Curb The Herb

Herb Of The Month

Organ Grinders

What’s The Alternative?

No Roman Holiday

4.20.90: Proud Of Our Blood

No Roman Holiday



Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV


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April 2000

Mom’s Needle Point

by Shana Naomi Krochmal

Through a balmy December and a bitter January, this ad from New York City’s Positive Health Project ran in 2,000 of the Big Apple’s public buses—half the city’s fleet. According to the group’s ED, Jason Farrell, most folks react to news of their kids’ drug use with a “just say no” ultimatum. “We wanted to educate moms about a more humanistic approach to the issue,” he said. The ad—paired with a Spanish-language version featuring a Latina—was selected by real-life moms of IV-drug users. “They picked the most to-the-point, radical ad,” Farrell said. “That was what they wanted to hear.” 



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