December / January #5 : It Pays To Advertise - by Casey Davidson

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Lisa Tiger Shows Her Claws


Judith Light, Hollywood Activist

Spokes Model

Medical Marijuana

Where We Are, Where We're Going

WORLD's Champion

It Can't Happen Here

Tom Villard's Fall Season

Hollywood & AIDS

Going South

Dancing On Your Grave: Donna Minkowitz Gets Close To Fred Phelps, AIDS Funeral Picketer

It Pays To Advertise

Liquid Lunch

AIDS In America

Family Portrait

The Living End

AIDS Zen: A Visit to the Hospital

Hollywood's AIDS Moguls

Sex: Love Among the Ruins

Life: Hospitals Are Our Jails

Media: I Want My HIV

The Arts: A View with a Room

My View: Shifting Gears

POZ Insider

Call To Arms: Why Activism Matters

Checking In: Caro Diario

How Do You Really Feel?

Most Popular Lessons

The HIV Life Cycle


Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV

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December 1994 / January 1995

It Pays To Advertise

by Casey Davidson

Advertising serostatus lifts Lee Mathis' acting career

"Healthy, HIV positive actor needs $3,500 worth of SAG work by Dec. 31 to maintain his health insurance." That was the ad Lee Mathis placed in the trade magazine Variety a year ago which, in the nation's first blush of flirtation with the idea of universal health coverage, led to a Los Angeles Times feature article about his predicament.

The combination of the ad and the story sparked just enough interest in Mathis' acting career for the 42-year-old former dancer to meet his goal and preserve his Screen Actor's Guild (SAG) health insurance. Accustomed to law and order roles, he spent a couple of days playing a detective on TV's Lois & Clark, returned to the set of the action film Open Fire for some pick-up work and spent a week as a jailer in another feature, Murder in the First. Beyond the immediate career boost and the desperately needed financial benefits, Mathis found that coming out about his HIV status and feeling the public support which followed it was a "very liberating experience."

Liberation might be the ultimate goal of Mathis' life with HIV. He frames his struggle with the virus in the no-nonsense terminology of a military campaign. "I am a member of a support group. We take care of each other, and it's very unsentimental. We're like soldiers in a war zone. We've defined a three-point strategy." The plan is physical, spiritual and supplemental. For Mathis the most basic elements of the plan are sticking to his workout schedule, chanting for an hour a day and regularly visiting an acupuncturist.

And he works. A year after the ad, the connections Mathis made continue to bring him roles. He's been able to branch out slightly (ever so slightly) from his usual casting as cop or robber: Playing a paramedic on HBO's Dream On and a fighter pilot on the syndicated sci-fi series Babylon 5.

The year did bring one significant role which didn't involve a weapon or a uniform. In June, he appeared on General Hospital as an HIV positive gay man, which is (gasp!) exactly what he is in real life. Admittedly, it wasn't much of a stretch for the veteran character actor, but never before has a person who is gay and positive played one on the soaps. Mathis characterizes his experience taping the show favorably but is slightly exasperated that it's taken this long for the soaps to include HIV. "It's a show called Hospital. This is the '90s. AIDS is a prevalent issue," says Mathis. His role was supposed to be recurring; however, he notes "they haven't elected to do it yet."

Other milestones pass and the universe continues to be uncommunicative. Positive and asymptomatic for nine years, recently Mathis' T-cell count dropped below 200, reclassifying him as having full-blown AIDS.

But Mathis does not expect a revelation. When he describes HIV as "a wolf at the door with some nasty initials," he hastens to add "but everyone's got something like that in their lives."

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