December #42 : LifeStyle Change - by Gabi Horn

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Table of Contents

The Age of Ignorance

Reboot Your System

POZ Annual Givers Guide

POZ Annual Givers Guide, Part 2

A Happy Convert

Working Mom

Money Man

You Can Take It With You

LifeStyle Change

Mom Knows Best

Foul Ball

S.O.S

To the Editor

Knowledge=Power

Don't Ask, Do Tell?

In Your Wildest Steams

Boys in Green

When This You See

Ab-Fab Babs

Say What

POZarazzi: Random Harvest

Pirate of Penance

Show and Tell

hiv and Me

How Am I?

A Bite of the Apple

Down-and-Dirty Markups

Grow Your Own Bacteria

The Rx Files

Beyond Grapefruit Juice

Douching Dangers

Therapeutic Vaccine in the Works

A B.i.d. for Easier Adherence

Nevirapine for Best Head

Strong in the Tooth

Buyers Clubs

Where to Find It

Pair of Aces

Aunt Evelyn's Letters

POZ Picks

Letter from Sri Lanka: Island Fever

Wrong Way on the ADA

Mann of the Hour

Obits

Talk to the Hand



Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV


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December 1998

LifeStyle Change

by Gabi Horn

Condom ads are finally getting the picture. LifeStyles' new "Condoms Shaped for 2" print and TV campaign, featuring couples riding a motorcycle or romping in bed, is the nation's first to use (hetero)sexual images to sell safes. "Our ads talk about love and lust, not death and dying," said Carol Carozza of Ansell Personal Products, maker of LifeStyles. "People don't respond to threats. To bring new users into the market, we have to get them where they live." And where is that? Apparently, gals call Glamour magazine home, and dudes dwell at shock-jock Howard Stern's TV show. "If Howard Stern says wear a condom, they'll do it," Carozza said.

The American Family Association (AFA) slammed CBS for "selling out" the public by airing the ads. "Endorsing 'safe sex' is dangerous," said AFA's Bill Johnson. "For Stern's self-centered, careless audience, we should promote abstinence." A week after the promo played, Los Angeles-based KCBS' Tim Shawn counted 60 complaints about the show, but few ad-specific squawks. "Some people called them suggestive and vulgar," he said. "But, hey, they're condom commercials."




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