June #24 : Ad Lip - by Walter Armstrong and Ronnilyn Pustil

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Table of Contents

Nowhere Else to Go

Great Escapes

Gotta Light?

The Great Sex Debate

Made in Japan

Clipped Wings

The Vinyl Solution

Into the Woods

Hazel's House

Open Windows

S.O.S.-June 1997

Mailbox-June 1997

Ad Lip

A Higher Standard

Just Not Like a Prayer

Who's Sore-y Now?

Say What-June 1997

Devil to Pay

Web of Cries

On Pins and Needles

Fatal Attraction

Cocktails for Kids

To B or Not to B

Pot Doc Stalked

Obituaries

Alexander the Great(ish)

POZ Picks-June 1997

Skin Traders

Absolutely Fabregas

Barbarians at the Gates

Borders on Madness

A Second Look

Painful Truths

Before the Revolution

Riding Bareback

The Fleecing of Oprah

Barrier Blues

Mixed and Matched

To Tell the Truth

The Borders of Health

Road Trip Grub Tips

Following Your HAART

TLC for Your Largest Organ

Art and Soul

Farewells



Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV


email print

June 1997

Ad Lip

by Walter Armstrong and Ronnilyn Pustil

In-your-face poster enrages friends and foes

AIDS Partnership Michigan’s (APM) new prevention campaign is catching more flak than the group intended. One of the images, of two bar-chested hunks about to kiss, rubs Christian fundies the wrong way. But it also strikes backlash fear in the hearts of gay activists who complain that the jingle jangles: They worry “We’re hoping for some negative responses” will be read as a pitch not for negative HIV test results but for homophobia.  “The wording could invite people to act out their bigotry,” said Jeff Montgomery, president of the Triangle Foundation, a gay-rights group. “If the ad was in gay bars or publications, it would be very effective. But on public streets the message is easy to misconstrue.” The campaign, the nonprofit’s first foray into prevention, went up on billboards around metro Detroit in March.

APM executive director Barbara Murray defended the ad as “a Generation X message” targeted to and focus-group-tested by young gay white men. She said the billboards are in areas where this group hangs out. But Montgomery said, “That presumes Detroit has a Greenwich Village or a Castro, and it doesn’t.”

Others were puzzled by the dead junkie/killer needle image in the ad for IV drug-users, since prevention experts warn that terror tactics don’t work.  “It’s not antidrug—the figure’s eyes are open, and he’s clearly alive,” Murray said. “All the drug-users in the focus group said it made them stop and think.” And stop sharing needles? Let’s hope so.



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