May #123 : Bono’s Red Alert - by Erin Baer

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Table of Contents
 
One Tough Pirate



Seeing the Future

Mentors-May 2006

Medicine Men




Custom Care

Early Birds

Simply Irresistible

The Topic of Cancer

Sow Your Oats

Trainer’s Bench-May 2006

Hustle and Flow

Animal Attraction

Purrrfect Health

Women on Top

PEP Rally

POZ Personals Catch of the Month-May 2006

First Aid for Your Medicaid

Shall We Dance?




A Will & Grace-full Exit?

Ratings for a Serial Virus

Squeaky Clean?

Prescription For Change

Bono’s Red Alert

One Hot ASO

Banned Aid

It’s Not You; It’s Me

Near Dead Again




Editor's Letter-May 2006

Mailbox-May 2006



Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV



email print

May 2006


Bono’s Red Alert

by Erin Baer

Try his latest AIDS-fighting scheme on for size

Rock icon, Nobel Peace Prize nominee and fashion mogul Bono will stop at nothing to fight AIDS. In January, he pointed a finger at the corporate world, saying “You, too” while signing them on to his new AIDS-themed brand, Product Red, an offshoot of his own global AIDS conglomerate, Debt, AIDS, Trade, Africa (DATA). Companies release products sporting the Red label and send part of the profits to the Global Fund to Fight AIDS, Malaria and TB. In March, American Express launched the Red card, and Converse laced up a high-top splattered with plus signs, as in HIV+. Products from the GAP and Giorgio Armani will appear later in 2006. “I think doing the Red thing, doing good, will turn out to be good business for them,” said Bono. Charge!     


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