June #124 : The Domino Effect - by Lucile Scott

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Table of Contents


Mentors-June 2006

A Growing Concern

Cover Q&A-June 2006

Supplemental Insurance

Oral Thursh Knockout

Med-Mix Warning

Chow, Babe

Tart Up Your PI

Food for Oil

Fatty Acid Trip

In the Key of Life

PREP School

PREP for the future

WAL-MART Special

Bush the Builder

The Domino Effect

Happy Birthday to Us

Can NYC Keep A Lid On AIDS?

Virgin Vaccine

Onward Christian Condoms


Raining Men

Positive Change

Growing Pains

Dolled Up

That ’80s Show

I See Dead People

Editor's Letter-June 2006

Mailbox-June 2006

Most Popular Lessons

The HIV Life Cycle


Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV

email print

June 2006

The Domino Effect

by Lucile Scott

A glossy mag rehabs an AIDS community

Domino, an upscale home design magazine, is offering extreme makeovers to housing for positive families in the South Bronx this summer. Domino’s staff teamed with big-name interior designers to furnish and decorate an apartment building owned by Highbridge-Woodycrest, a center that provides HIV positive people with homes and health care. “We wanted to do something that expressed the mission of the magazine: the idea that home design is about making life better, not just showing off,” says Deborah Needleman, Domino’s editor in chief.

After soliciting donations from sources like Target and Apple, Domino swooped in and sank $12,000 into each of the 40 units. From a brand-new Mac to designer dishes and sheets, Domino addressed every detail that prospective tenants requested in a focus group, and more. “We wanted the building to feel homelike and give people a lift,” says Claire Haaga, founder of the Center. “This far exceeded my expectations.” Forty down, several hundred thousand to go.

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