December 2011
Reinterpreting the Red Ribbon
by Cristina González
Designer Kenneth Cole has partnered with MTV’s Staying Alive Foundation and amfAR to reinterpret the iconic red ribbon and launch a new celebrity campaign called “Come Together.” The new ribbon features a double loop to symbolize the coming together of individuals and the doubling of efforts in the fight against HIV/AIDS. Celebrites including Cyndi Lauper, Estelle and Cheyenne Jackson lend their voice to the cause. For more info, visit mtvcometogether.com.
Search: Kenneth Cole, MTV, Staying Alive Foundation, amfAR, Cyndi Lauper, Estelle, Cheyenne Jackson
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