The founder of cruelty-free cosmetics firm Body Shop, Dame Anita Roddick, who was also responsible for setting up the London AIDS charity Body and Soul, died Monday in a hospital in Chichester, England. She was 64.

Roddick, who in February announced that she had contracted Hepatitis C during a blood transfusion in 1971, died of a brain hemorrhage, according to her family.

Roddick has been credited as a pioneer in making socially conscious and environmentally responsible business practices both popular and profitable. She was also well known for her commitment to a variety of human rights issues.

Body and Soul is a charity that works to support kids, teens and families infected with and affected by HIV.