The Body Shop and MTV are teaming up for a safe-sex campaign to raise HIV/AIDS awareness among young people in the United Kingdom, The Press Association reports.

According to the article, The Body Shop is selling a Staying Alive Lip Butter, the sales of which will help fund an education program to warn youth about the importance of safe sex through MTV’s Staying Alive Foundation. According to a survey conducted on behalf of MTV and the skin care and beauty product chain, 75 percent of 16- to 24-year-olds in the United Kingdom admitted to having had unprotected sex, while 59 percent believed they were not at risk for HIV.

“We have to increase education on safe sex, and we hope the sale of the lip butter will be able to fund this type of activity,” said Toby Morgan of The Body Shop. “There is a worrying degree of ignorance out there.”

The study also found that 10 percent of the 2,500 survey respondents did not think they were at risk for HIV because they were “not gay” and 15 percent did not think HIV affected people younger than 25.

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