August 9, 2010

"Brothers for Life" HIV Prevention Ads in South Africa

Health officials in South Africa are continuing the “Brothers for Life” HIV prevention campaign with new radio, television, billboard and newspaper ads, the Detroit Free Press reports. The new series of ads proclaim: “There is a new man in South Africa.” The ads encourage South African men to respect women, be monogamous and use condoms. These new campaign spots follow a series of ads during the World Cup featuring high-profile South African and international male sports stars from soccer, rugby and cricket.

To the read the Detroit Free Press article, click here.

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