Until this year, the Food and Drug Administration banned men from donating blood if they had ever had sex with another man anytime since the 1970s. The new policy allows gay and bisexual men to donate blood as long as they’ve not had sex for one year. But this still discriminates, say LGBT media watchdog group GLAAD and Gay Men’s Health Crisis (GMHC), so they enlisted The Good Wife actor Alan Cumming to get the word out via a humorous “Celibacy Challenge” campaign.

In an accompanying video, above, Cumming stars as the head of the Department of Sexual Abstinence. As he offers “fully approved” activities to help men remain celibate for a year, a montage reel shows phallocentric, faux-sexual activities like cleaning rifles and drilling lumber. “Or there’s another option,” he says. “Sign our petition and share this video to pressure the FDA to change its questionnaire so donors are screened based on their exposure to risk and not their sexual orientation.”