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October 5, 2007

For Nigerian AIDS Awareness, Coke Is It

Coca-Cola Nigeria, in collaboration with Equatorial Africa Unlimited, has proposed an additional $150,000 in funding to extend its nationwide awareness campaign, which launched in 2006 at four universities.

The campaign, which includes HIV-related theatrical performances and Q&A sessions, urges individuals to get tested and learn their status, avoid unprotected behaviors and fight HIV stigma.

Among the 6,000 students who say they’ve seen the campaign, 1,020 took HIV tests and 1,236 sought voluntary counseling. Seventy percent of these students hadn’t taken an HIV test before.  

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