 
August 28, 2009
Kenneth Cole and Bloomingdale’s Raise Funds for amfAR
Kenneth Cole is partnering with Bloomingdale’s and amfAR on the “Fashionable Fundraiser in Black and White” to raise awareness and funds for AIDS service organizations across the country, The Washington Times reports.
According to the article, Cole designed a $35 black T-shirt for the event with a red-and-white message that reads, “Make the Most of Wearing Times.” Proceeds from sales of the T-shirt go to amfAR.
"'Make the Most of Wearing Times' is a twist to encourage people to act responsibly in all 'conceivable' situations," Cole told The Washington Times.
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