January 25, 2008
Microsoft and Dell's (RED) Letter Day
Microsoft and Dell announced on Wednesday that they will be combining efforts in support of the (PRODUCT)RED campaign by releasing two (RED) computers—partially designed by U2 rocker and activist Bono. A portion of the proceeds will go toward providing antiretroviral medications to people living with AIDS in sub-Saharan Africa, Reuters reports (reuters.com, 1/23).
According to the article, (RED) will donate $80 to the Global Fund for each desktop sold, and $50 for each laptop. Microsoft expects sales to measure “several hundred thousand” by the end of the year.
Founded in 2006 by Bono and Bobby Shriver, (RED) has raised $53 million since its inception thanks to partnerships with leading retailers and manufacturers such as Gap, Motorola and Apple. (RED) came under fire just months after its launch when the mainstream media began to question the program’s efficacy.
“I guess you can criticize even life-saving activities,” Microsoft Chairman Bill Gates told Reuters. “I don’t know how, but if somebody has a better idea than (RED) to save more lives, we are all ears.”
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