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November 28, 2012

Durex Sets Goal of Donating 2.5M Condoms by World AIDS Day

Condom manufacturer Durex will donate one condom for every consumer who uses Twitter or Facebook to share an HIV awareness message from November 26 to December 1, according to a Durex statement. The condom donation goal of the #1Share1Condom social media campaign is 2.5 million, which mirrors the number of new HIV cases around the world in 2011. Condoms will go to global and local HIV prevention organizations.

To read the statement, click here.

For more information on the campaign, click here.

Search: Durex, condoms, World AIDS Day


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  comments 1 - 1 (of 1 total)    

TD, Oklahoma City, 2012-12-05 16:03:09
Last year, Durex raised its wholesale prices to U.S. nonprofits by more than 5X their prior prices (e.g., $65 per case to $350 per case). If they truly cared about HIV prevention in proportion to profits, they would maintain the lowest possible prices while still contributing to worldwide prevention. This PR piece masks the primal reason Durex is doing this - to appear altruistic and to make people feel good about their condom purchases. Baah.

comments 1 - 1 (of 1 total)    


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