July 22, 2008

New Ben & Jerry’s Flavor Funds AIDS Charity

In recognition of music legend Elton John before his first-ever Vermont performance on July 21, Ben & Jerry’s is offering an exclusive flavor honoring him. Proceeds will be donated to the Elton John AIDS Foundation, the Associated Press reports (ap.google.com, 7/15).

The limited-batch flavor, dubbed “Goodbye Yellow Brickle Road”—named after John’s 1973 song and album “Goodbye Yellow Brick Road”—mixes chocolate ice cream, peanut-butter cookie dough, butter brickle and white-chocolate chunks.

It will be available in the company’s Vermont scoop shops only through July 25.

Search: Elton John AIDS Foundation, Ben & Jerry's, Vermont

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