October #158 : Greater Expectations - by James Wortman

POZ - Health, Life and HIV
Subscribe to:
POZ magazine
Newsletters
Join POZ: Facebook MySpace Twitter Pinterest
Tumblr Google+ Flickr MySpace
POZ Personals
Sign In / Join
Username:
Password:

Back to home » Archives » POZ Magazine issues




Table of Contents
 

Sex Crime

The Tales of Hofmann

Fighting for Our Freedom




Satisfy Yourself

Open Wide

Heart Beats

Go With the Flow

Change of Life Doesn’t Change Treatment

Word Up: HIV Sanctuary

Eye of the Storm

Berry Brouhaha




Condom Lockup

Greater Expectations

Recommended Reading

Radio Static

The Tamiflu Blues




Your Feedback-October 2009

Editor's Letter-October 2009

Making It Work



 
Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV


Scroll down to comment on this story.


email print

October 2009


Greater Expectations

by James Wortman

A new campaign challenges the media to raise awareness about HIV/AIDS in black communities.

Over the summer, the Black AIDS Media Partnership—a new coalition of major U.S. media companies—launched the “Greater Than AIDS” campaign. Its goal? To encourage media companies to better address HIV/AIDS in black America, which accounts for about 50 percent of annual HIV cases in the United States and roughly 50 percent of AIDS-related deaths.

The effort was developed with support from the Centers for Disease Control and Prevention (CDC), the Elton John AIDS Foundation and others. The Kaiser Family Foundation (KFF) and the Black AIDS Institute are providing strategic direction and management as well as overseeing the campaign.

“The campaign is a call to action,” says Black AIDS Institute founder and CEO Phill Wilson. “We’re encouraging people to get informed, to get tested, to get treated, to use condoms, to talk openly, to fight stigma and to get involved.”

According to a recent KFF survey, 44 percent of black Americans say that their primary source for HIV information is the media, not family members and health care providers. Despite this, only 33 percent of them say they have seen, heard or read a lot about HIV/AIDS in the United States in the past year compared with 62 percent in 2006.

“The message is that the individual concern about HIV/AIDS is great, but there is a limited sense of community ownership and responsibility,” Wilson says of those statistics.

Companies that have committed to support the campaign include American Urban Radio Networks, CBS Outdoor, Clear Channel Communications, ESSENCE Communications and the National Newspaper Publishers Association. In addition to drawing attention to the domestic HIV/AIDS crisis, the CDC’s five-year “Act Against AIDS” campaign (which includes “Greater Than AIDS”) will extend HIV prevention, education and anti-stigma messaging through radio, outdoor, print, online and television venues.

“AIDS is a battle we can win,” Wilson affirmed. “African Americans are greater than any challenge that we’ve confronted in the past, and we will be greater than HIV/AIDS as well.”    

For more information on “Greater Than AIDS,” visit greaterthan.org.

Search: Black AIDS Media Partnership, Greater Than AIDS, Black AIDS Institute, CDC, Kaiser Family Foundation, Elton John AIDS Foundation, Phill Wilson


Scroll down to comment on this story.



Name:

(will display; 2-50 characters)

Email:

(will NOT display)

City:

(will display; optional)

Comment (500 characters left):

(Note: The POZ team reviews all comments before they are posted. Please do not include either ":" or "@" in your comment. The opinions expressed by people providing comments are theirs alone. They do not necessarily reflect the opinions of Smart + Strong, which is not responsible for the accuracy of any of the information supplied by people providing comments.)

Comments require captcha.
Please enter this number for verification:

| Posting Rules



Show comments (0 total)

 
[Go to top]

Facebook Twitter Google+ MySpace YouTube Tumblr Flickr Instagram
Quick Links
Current Issue

HIV Testing
Safer Sex
Find a Date
Newly Diagnosed
HIV 101
Disclosing Your Status
Starting Treatment
Help Paying for Meds
Search for the Cure
POZ Stories
POZ Opinion
POZ Exclusives
Read the Blogs
Visit the Forums
Job Listings
Events Calendar
POZ on Twitter

Ask POZ Pharmacist

Talk to Us
Poll
Are you buying holiday gifts that raise HIV/AIDS awareness?
Yes
No

Survey
Smoke Signals

more surveys
Contact Us
We welcome your comments!
[ about Smart + Strong | about POZ | POZ advisory board | partner links | advertising policy | advertise/contact us | site map]
© 2014 Smart + Strong. All Rights Reserved. Terms of use and Your privacy.
Smart + Strong® is a registered trademark of CDM Publishing, LLC.