January 11, 2010

Lady Gaga, Dr. Dre Partner With (Product) Red

Pop songstress Lady Gaga will sell a (Product) Red edition of her Heartbeats headphones, USA Today reports. Sales of items under the (Product) Red brand—launched by U2 frontman Bono and renowned activist Bobby Shriver—benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria.

“What is exciting is that all the money made will go to support AIDS programs in Africa,” the “Bad Romance” singer said at the 2010 International Consumer Electronics Show in Las Vegas.

The first Gaga-designed Heartbeats headphones were released last year by Monster, as part of the Beats by Dr. Dre line. According to the article, a (Product) Red version of Dr. Dre’s Beats Solo headphones will be available in February for $229.95 and Lady Gaga’s Heartbeats version will follow.

NEW! Scroll down to comment on this story.

Previous Comments:

Gerry, Vancouver, Canada, 2010-01-12 17:34:10
I empathize that there are people in the USA that more is needed at home. Did you email your congressman to oppose cuts to AIDS ASO's. Have you even let your leaders know you want democratized (small "d" )medicine - like we have in Canada -rather than socialized medicine.

Chinboribana, Merrimack Valley, 2010-01-12 16:35:08
US DOES recieve help! Ever hear of Ryan White Act?? AIDS Action Commitee? We HAVE services for infected individuals and their family members.

Marc, Orlando Florida, , 2010-01-12 14:57:56
Very kind of her to do this!!!!!What about 50/50....Africa need help also!

Mary, Lafayette, 2010-01-12 11:45:57
This is kind of her to do this, but the money would be better used here in the U.S. for research to find a cure!

Mary, Lafayette, 2010-01-12 11:42:31
I totally agree with another person who posted that the money should stay in the U.S. Too many people here need help with meds, etc. It is kind of her to do this, but money is needed for research to find a cure!

Rich, Ocean Springs, 2010-01-12 08:31:08
You know, it's all good that they are doing this for Africa..but what about US? Shouldn't they be doing this benefit for US AMERICAN poz people? Give me a Break. STOP GIVING MONEY TO AFRICA AND GIVE SOME TO US WHO NEED IT!!!!!!!!!!!!!!!! Sincerely, Kind, but not THAT kind..it's nice to give, but why not give to our OWN countrymen, women and children who NEED it just as much as Africa does??????????? Sincerely, Thinks American Charity has lost it's Focus