Collin Burke, a high school senior from Madison, Wisconsin, says he took art class “by accident.” The teacher soon had Burke and his classmates entering the “What If It Were You?” AIDS-poster contest. “We had to demonstrate ‘What would you do if you found you had AIDS,’ ” says Burke, 18. “My poster expresses that I would try to make the world understand the facts. You know, like a lightbulb going on.” He took first place out of 100 competitors; the poster (left) will decorate buses, hair salons and diners throughout Madison. Says activist Bob Bowers, who sponsors the program through HIVictorious.org, “We picked Collin’s poster and thought we knew everything about him—until he was interviewed by the media and we found out that his uncle died of AIDS before he was born.” Says Burke: “I wish I had known him.”