March #186 : Promoting PrEP - by Trenton Straube

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Table of Contents


Achieving the End

Falling Through the Cracks

From the Editor

Let's Stay Together


Letters-March 2013


Opening New Doors

POZ Planet

Turn Up the Music


Country Remedy

Promoting PrEP

Native Talents

Bare Facts

All Dolled Up

Tickled Pink


The 360 Approach

Care and Treatment

See You in Six Months?

Studying Risk Factors for Mental Decline

Implementing Health Care Reform

Pregnant Women Struggling With Adherence

GMHC Treatment Issues March 2013

HPV Vaccine May Benefit Women With HIV

Research Notes

Prevention: Latino Epidemic Varies by Region

Treatment: Atripla vs. Stribild and Complera

Cure: A Cat-and-Mouse Vaccine Game

Concerns: Ex-Inmates Aren’t Retained in Care

POZ Survey Says

Listen to Your Heart

POZ Heroes

Farewell, Friend

Most Popular Lessons

The HIV Life Cycle


Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV

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March 2013

Promoting PrEP

by Trenton Straube

Manhunt searches for the right pitch.

Last summer, the FDA approved HIV med Truvada as a pre-exposure prophylaxis, or PrEP, in which negative folks take the daily pill to lower their risk. But Truvada maker Gilead Sciences is not advertising it as PrEP.

So Manhunt, the popular gay hookup site, took the initiative. Working with the Gladstone Institute’s Robert Grant, MD, and the Fenway Institute, it crafted an email blast to promote PrEP awareness to over 2.5 million Manhunt members on World AIDS Day. The self-funded promo included links to downloadable fact sheets and research, a PrEP video, a Manhunt Cares PrEP page and Positive Frontiers’ “My Life on PrEP” series. The campaign tagline read: “HIV Prevention Pill for Negative Men (and Women Too): A choice when condoms are in the way or not enough?”

The initial reaction was “very positive,” says David Novak, MSW, managing director of the OLB Research Institute at Manhunt Cares. But some gay press, he says, suggested that Manhunt advocated ditching condoms, promoted bad science and received funding to promote Truvada.

“None of these statements are true,” Manhunt Cares clarified in an update to its email blast. It also changed the PrEP campaign tagline—the source of much criticism—to read: “HIV Prevention Pill for Negative Men: Another choice for staying HIV free?” Let’s hope these words don’t get in the way of an important message.

Search: PrEP, Truvada, HIV medication, Manhunt, prevention

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