| Where |
Launched |
Send text to:
|
How it works |
Results |
United States (Florida)
|
October 200, by Florida Department of Health
|
46246 |
Floridians text their zip code to find the nearest HIV testing center. |
Almost 800 messages in its first month and a half |
United States (San Francisco)
|
April 2006, by ISIS, San Francisco Department of Health
|
61827 |
San Franciscans who text “sexinfo” can learn, say, what to do if a condom breaks and how to respond to the pressure to have sex. |
More than 900 inquiries in its first month |
| Australia |
October 2007, by Marie Stopes International
|
19SEXTXT (19739898), in country only |
Anyone in Australia who texts name and address gets two free condoms wrapped in plain packaging. |
1,036 condom requests in its first four weeks
|
| Uganda |
February 2008, by Text to Change, the AIDS Information Center and Celtel Uganda
|
None; Celtel Uganda sent an HIV quiz to mobile phone subscribers, and they responded by dial pad.
|
Those who answered correctly were eligible to win such prizes as mobile airtime and handsets. |
All contestants learned where to get a free HIV test, with participating clinics recording 216 tests—more than a 100 percent increase—
on the campaign’s launch day.
|
