July/August #146 : HIV Info, Str8 2 UR Fone

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Torch Song

Service Interruption

AIDS on the Border

Staying Put?

Bad Combos ...and the Women Who Take Them

Move It, Doc!

Stem Cell Surprise

At the Drugstore: Do You Get What You Pay For?

Adherence Tip: It's In the Bag

When to Treat

Tai Chi for T Cells

So Long, Salmonella

Field of Genes

PI Solo Act

Sound Like a Plan?

That's Hot!

Death on the Nile

Operation Iraqi Stigma

Starter Wives

Pos or Not?

Surf's Up!

Postcard From the Edge

HIV Info, Str8 2 UR Fone

Hot Dates-July/August 2008

In or Out?

Mile-High Hopes

Editor's Letter-July/August 2008

Mailbox-July/August 2008

GMHC Treatment Issues-July/August 2008

Most Popular Lessons

The HIV Life Cycle


Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV

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July / August 2008

HIV Info, Str8 2 UR Fone

In this era of the “crackberry,” when our fingers are superglued to our Blackberries, Treos and iPhones, it makes perfect sense that AIDS educators around the country, and the world, would send sexual-health-awareness messages straight to our palm. Let’s talk about text, baby—with these global wireless campaigns:

 Where  Launched  Send text to:
How it works   Results
 United States (Florida)
 October 200, by Florida Department of Health
 46246  Floridians text their zip code to find the nearest HIV testing center. Almost 800 messages in its first month and a half 
 United States (San Francisco)
 April 2006, by ISIS, San Francisco Department of Health
 61827 San Franciscans who text “sexinfo” can learn, say, what to do if a condom breaks and how to respond to the pressure to have sex.  More than 900 inquiries in its first month
 Australia  October 2007, by Marie Stopes International
 19SEXTXT (19739898), in country only  Anyone in Australia who texts name and address gets two free condoms wrapped in plain packaging.  1,036 condom requests in its first four weeks

 Uganda  February 2008, by Text to Change, the AIDS Information Center and Celtel Uganda
 None; Celtel Uganda sent an HIV quiz to mobile phone subscribers, and they responded by dial pad.
Those who answered correctly were eligible to win such prizes as mobile airtime and handsets.  All contestants learned where to get a free HIV test, with participating clinics recording 216 tests—more than a 100 percent increase—
on the campaign’s launch day.

Search: text messaging, wireless

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