It’s OK to splurge on dessert when it’s for a good cause. So find your local Sprinkles cupcake shop and treat yourself to the Elizabeth Taylor Red Velvet cupcake. Each tasty gem is decorated with an iconic image of the star, and 10 percent of the proceeds go to The Elizabeth Taylor AIDS Foundation (ETAF).

The legendary actress and AIDS activist established ETAF in 1991, and the organization continues to provide grants and funding for those living with and affected by HIV. (For a roundup of POZ articles on ETAF, click here.)

Sprinkles, a leader in the “haute cupcake craze,” was founded by Candace Nelson, a judge on the Food Network’s Cupcake Wars, and her husband, Charles. The couple has locations across the country as well as a traveling Sprinklesmobile. (For more info and to find a location near you, click here or visit

A continuation in Sprinkles’ summer icon series, the Elizabeth Taylor Red Velvet cupcake is available until the end of July. But before you take your first bite, be sure to take a photo and post it on social media with the hashtags #CupcakesForACause and #ETAF. Below are several Instagram posts.

Words to live by from our #wcw, the iconic @elizabethtaylor!

A post shared by Sprinkles (@sprinklescupcakes) on

????????????????#Repost @mileycyrus ・・・ Thank you @elizabethtayloraidsfoundation for letting me be apart of history and the fight to end HIV / AIDS ! ❤️

A post shared by Elizabeth Taylor AIDS FDN (@elizabethtayloraidsfoundation) on