Logo, an MTV Networks basic cable channel for LGBT people and their allies, has partnered with Greater Than AIDS, a national HIV education initiative, to launch a multimedia HIV awareness campaign, according to a joint statement. The HIV awareness campaign is the first in a series of social campaigns by Logo. The series is titled “beCause” and intends to promote self-respect and empowerment for LGBT people and their allies. The HIV awareness campaign on Logo is titled “beCause: be Greater Than AIDS” and includes public service announcements on Logo with online content.

To read statement, click here.