The National Minority AIDS Council (NMAC) has teamed up with gay social networking app Scruff to promote HIV education and pre-exposure prophylaxis (PrEP), according to a press release from NMAC and Scruff. For the yearlong partnership, Scruff is donating a portion of its advertising platform to NMAC.

The initial campaign will focus on PrEP, which is the subject of NMAC’s “PrEPare for Life” initiative geared to young gay men of color. PrEP is a prevention tool in which an HIV-negative person takes an antiretroviral such as the daily pill Truvada (tenofovir/emtricitabine) to lower the chance of getting HIV.

The partnership is part of Scruff’s recently launched Benevolads ad platform that gives free advertising in Scruff to certain nonprofits working within the gay community. The initiative was announced earlier this month at the annual U.S. Conference on AIDS, which is NMAC’s signature event.