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This Pleasure Principle Boosts Condom Use and Fights HIV and STIs

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Mikael

Thank you for a great article. This is a fight that I have had many years with local public health departments, mostly due to people in charge who don't understand anything about marketing or communications. Your article confirms everything I have been saying for years and also makes me smile since many of the campaigns that I managed were from a positive aspect. My favorite media campaign was called, Dogs Are Talking, designed to get gay/bi men to get tested for syphilis. I am grateful.

November 23, 2022 United States

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