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Well, well, finally a public service announcement which is not only important and worth watching, but is FUN and humorously sexy...using THE most common images to "suggest" that which we all spend a lot of time thinking about...even if we don't admit it openly. I enjoyed the spot, and as a "LTS" (long-term-surviovor), appreciated what announcements like that might accomplish in keeping people out of the hell I had to go through!
It all starts with "dark skin" before it says what it is question about... Why is that? Like they would be different from the white ones when it is knowledge of PrEP.
The target audience would likely be attracted by this non technical yet pointed demonstration of safer sex. Hardly indecent or even in poor taste. Bravo for those working to get out the needed info. Humor is always a great ice breaker.
This is definitely a stupid ad... Marketing dollars were wasted for this, they should have showed couples together, and taking the pill.... That is where I would go... This is just stupid... Been poz for 32 years, and this would not get my attention...
I think the commercial is creative, hilarious uet very good. Certain gestures can be seen as erotic and/or suggestive. As long as the message about PrEP gets out.
Racy? Yes,maybe by American standards. Our TV is very conservative when compared to European television and their commercials. I think the edginess is refreshing and what it takes to get the attention of people these days. I'm on the opposite coast and hope to see similar commercials here.
Birdie
This advertisement actually helped me make up my mind. I was hungry for food, now I think I will have fruit, yogurt and granola for lunch. Thanks Poz!
February 13, 2018 • Denver, CO