We took the subway up to the Bronx and walking through the underground labyrinth to the exit I noticed HIV testing posters in English and Spanish everywhere I looked.
They were from the "Bronx Knows" campaign, which has been successful so far in increasing HIV testing in the Bronx.
I hadn’t seen them before, so that alone was enough to grab my attention. But what really grabbed me was the overwhelming sense of it as I walked up to the stadium.
Effective messaging is just as much about how the message reaches people as it is about what the message is. This is messaging that works.