The Red Pump Project has taken this opportunity and really run with it (if you’ll forgive the pun).
To further kick-start the conversation, the campaign asks women to don a pair of red shoes on March 10--any kind will do, whether ruby slippers, Nike Air Max or Manolo slingbacks (and for the fellas out there: you can “don a dope red tie”).
The project has grown over the years to include a variety of events, including an annual Rock the RED Fashion Show and a series called Cupcakes & Condoms, in which the women discuss safer sex issues while enjoying some sweets.
This year also includes a RED Power Convo on March 10 in New York City. In partnership with Essence magazine, the evening offers cocktails and a panel discussion with AIDS activist Hydeia Broadbent, amfAR vice president of research Rowena Johnston, and Deborah Levine, who is with Love Heals and the National Black Women’s HIV/AIDS Network. Charreah Jackson, an editor at Essence magazine, will moderate.
Until there’s a cure, these red pumps will always be in fashion.