Job Summary: The Communications Manager will be responsible for the development and implementation of the communication and marketing plans for all proposed events and activities of My Brother’s Keeper, Inc. (MBK), Jackson MS.
Responsibilities: The Communications Manager will be responsible for:
• Work with Director of Office of Organizational Development to create content management and publishing plans to position MBK website and social media platforms as the go-to resource for public health education, health care access and population health data on the internet; emphasizing state level data and evidence-based programs and policy recommendations.
• Serve as the MBK website and social media content manager and editor. Manage weekly publishing schedules and make page and platform content updates.
• Review submitted media content for appropriateness for web publishing and tag all new content for SEO; use SEO techniques to grow site traffic.
• Collect and study site analytics to determine traffic patterns, most-used search terms, content gaps and site drop-off points. Prepare reports and recommend actions based on the above data.
• Work with Director of Office of Organizational Development to create page and platform publishing plans and goals. Write, clear and publish content posts (text and graphics).
• Create social marketing plans to support MBK report releases, intervention updates, advocacy issues, policy initiatives, and other special projects, including strategies and messages to reach broad audiences; ensure social marketing plans are inclusive of diverse audiences using organic and paid social media reach strategies.
• Collect metrics on program impact; create reports and make recommendations based on impact data.
• Monitor social feeds (MBK and others) for issues and comments relevant to the organization or needing a response.
• Continuously adding to and enhancing currently developed program resources (i.e. curriculum contents, training materials, training modules, teaching aids, and fact sheets).
• Managing, creating and maintaining setup documentation for compliance and certification purposes for all programs.
• Providing input for internal/external curriculum development to reflect new/revised program information.
• Managing and conducting quality assurance reviews of all online programs and curricula with project managers.
