January / December #11 : 1995 POZ Honors: It's An Ad World - by David Tinmouth

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Table of Contents

Network News

1995 POZ Honors

1995 POZ Honors: It's An Ad World

1995 POZ Honors: Role Models

1995 POZ Honors: Pope Innocent He's Not

1995 POZ Honors: Arts

1995 POZ Honors: Foreign Affairs

1995 POZ Honors: Hollywood

1995 POZ Honors: Law

1995 POZ Honors: Media

1995 POZ Honors: Movies

1995 POZ Honors: Politics

1995 POZ Honors: Research

1995 POZ Honors: Eating Your Young

Baseball, Hotdogs, Apple Pie and HIV

Hollywood Shuffles AIDS

The Newest AIDS Treatment Is Not a Drug

Banned in the U.S.A.

Mind Over Health Matters

Party Planner

Industrial Strength

Prosper, and Live Long

Worse Things He Could Do

Get Bothered

Health Insured?

See Span

S.O.S.

Health Insured

Mind Over Health Matters

Rhymes and Reason, Too

Industrial Strength

Party Planner

Banned in the U.S.A

Hollywood Shuffles AIDS

X-ray Visions

A Little Personal Attention

Symptoms? Persist!

See Span

Butter's Not All Bad

Pas de Deux

C'mon and Celebrate



Most Popular Lessons

The HIV Life Cycle

Shingles

Herpes Simplex Virus

Syphilis & Neurosyphilis

Treatments for Opportunistic Infections (OIs)

What is AIDS & HIV?

Hepatitis & HIV


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January / December 1996

1995 POZ Honors: It's An Ad World

by David Tinmouth

Sorry Mr. Duke, they only come in black

Benetton was ordered by a French court to pay $32,000 in damages to an AIDS organization and three people living with AIDS. The plaintiffs objected to the clothing manufacturers' graphic advertising campaign featuring nudes tattooed with the words "HIV positive."

The Spray also claims the Navy uses it to swab the decks

Knight Spray Nine's representatives claimed to have achieved "an advertising breakthrough—like the golf ball that goes farther." The breakthrough turns out to be a boast—"kills HIV in 30 seconds"—printed on the label of their cleaner.

Will history repeat itself? As often as three times a half hour

"We have a history of doing things on the edge," a Nike spokesperson said about their ads trumpeting gay marathon runner Rick Munoz's HIV positive status. The response to the ad has been good overall.

Search: Benetton, Nike, Knight Spray Nine




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