In partnership with the Elton John AIDS Foundation, famed footwear designer Jimmy Choo launched the “Project PEP” collection ( to raise funds for the Simelela Rape Centre in South Africa. Choo’s shoes, bags and accessories aren’t necessarily bargains (ranging from $85 to $995). But 25 percent of the collection’s net proceeds provide victims of abuse in South Africa with post-exposure prophylaxis (PEP)—a regimen that reduces the risk of transmission if administered within 72 hours of exposure—we say they’re worth every penny. Choo on that.